A trust that grows over time
An electrospindle repair specialist since 1992, Brochexpress entrusted us with the full redesign of their site. We took over the existing site, migrated everything to a modern, bilingual (FR/EN) architecture, and we keep making it evolve at their pace, a partnership built step by step, around their real needs.
What it changed:
- Stronger visibility, worthy of their expertise, better ranked on Google, and now surfaced in AI answers.
- New product and service pages published in a matter of days, without starting over from scratch.
- AI search, still overlooked by most of their competitors, meaningfully widens their reach to new prospects.
Visual identity
- Style
- Industrial and direct: white background, brand red, headers in a black-to-red gradient.
- Colours
- Brochexpress red#C31721
- Deep red#9E121A
- Anthracite#1A1A1A
- Workshop grey#F5F5F5
- Text#333333
- Typefaces
- Plain sans-serif, Inter for headings
SEO & AI search gains
- 770 indexable pages, in French and English
- 254 machine brands, each with its own page in both languages
- One llms.txt file per language, read by AI engines
- Structured data on every page: services, FAQ, breadcrumbs, products
- Mobile Lighthouse on a brand page: SEO 100, accessibility 100, main content shown in 2.2 s









